Back links are links on other websites that have a click through to your website. Search engines value back links. The more links you have from trusted websites back to yours, the more value the search engines have with your site and therefore will rank it higher.

The higher the quality of the website that links to you the more power that back link will have. As examples .gov and .edu URLs are considered high quality sites to link to yours.

How do you get back links? One way is belonging to quality online directories that enable you to have a link to your website. You can also write blog comments on high quality websites and have a link back to your site. Contact your Associations and suppliers to see about having a link on their websites. Attach links on social media on your profile pages and in your posts.

Anchor links enriched with your keywords increases the value of the back link.

Need help understanding the value of back links?
Contact Stephen for a free consultation.