So how do we find the time to keep up with all social media available today? A content calendar is a good way to ensure that you are making updates frequently. Ahead of time you can set up what days you are going to update your content and what the topic is going to be. You can have a list ready to go so you’re not trying to determine what you want to post each day. Everything will already be decided and you can make a few clicks and be done.

The more present you are on social media the more success you will see from it. You should set aside a few hours a month to plan out and schedule content, then set aside at least ten minutes each day to check in on your social media accounts.

The great thing about social media is that it does not have down time. It can be used any time of day or night. Taking control of your social media sites with good management techniques can really help you use them to their full potential, and proper management allows you to spend as little amount of time on social media as you can while still reaping the benefits.

A good online tool for managing social media is a dashboard.

Some of the top Social Media Dashboards are:

Hootsuite
Tweetdeck
Sprout Social
Buffer

Simply put, a social media dashboard makes social media management super-easy. It syncs all your social media accounts in one convenient place. And for the most part it’s free. Just sign up for an account then install all your social media platforms. It allows you to see all your social media news feeds and posts in one place, eliminating the need to manually go into each account and check what has happened.

You can schedule posts in a dashboard as well. It’s difficult to go inside each account and post manually. Plus, no one likes being bombarded with bunch of posts at one time, so scheduling is a smarter way to be present without really being there. A dashboard gives you that flexibility and scheduling is done for all your social media in one location.

Want to know what type of posts are a “hit” with your audience? Which ones get the most shares and engagement? With a dashboard, you can see what your audience clicked on. You can see what is working and what is not.

You can also follow blog posts by keywords so you can see what is being talked about in your specific field. Keep up to date on trends and opinions in your industry. I also use it to monitor the keywords I have set up on my website so that I can locate related blogs to make comments and include a back link to my web page. Do not overlook the power of the value of a back link.

Get organized with your social media! You will thank yourself for it.

Check out the many online services we can help you with at Gage Business Communication